Rachel Siegel of Crypto Finally is a speaker and vocal advocate of the blockchain space. Rachel's work is geared towards demographic expansion of the blockchain industry and mass adoption of common consumer culture through entertainment targeting millennial audiences.
CryptoFinally's focus on demographic expansion of crypto, exposure to outside audiences & how this pertains to the media.
Cryptocurrency in Media: From the Winklevoss twins & Bill Gates to Juicy J, a historical look at the way Bitcoin has been portrayed in mainstream media & how this attributes to crypto adoption.
MTV's True Life Crime investigates how 19-year-old hacker Joel Ortiz got involved in a $5 million cryptocurrency "SIM swapping" scam. Appearances by Rachel Siegel as Crypto Finally.
This week’s guest is Rachel Siegel of Crypto Finally, a tireless advocate for the blockchain space who pushes for mass adoption through targeting millennial audiences with her entertaining focus on common consumer culture. She was recently featured on MTV’s True Life Crime: The $5 Million Hack, which was the network’s first broadcast about cryptocurrency. (Editorial Staff, Cointelegraph)
“The toughest challenge I’ve faced in my time in cryptocurrency is definitely the perception of what it means to “be in cryptocurrency” – I don’t do technical analysis, I’m not a trader or a miner, I’m not a developer and I don’t want to read every whitepaper.
I do however love looking at the cryptocurrency community as a catalyst for growth and adoption of technology. My primary focus is zeroing in on the way that the community has been portrayed and perceived from the outside, via sources such as social spaces, television, movies and music. This type of research is new to our community, as anecdotal evidence of cryptocurrency is just beginning to hit the mainstream over the last few years.
New people will enter the space, things will continue to change, this will be an uphill battle and we won’t all be mathematicians – but diversification of skill sets matters here, especially when looking at something so vast as global adoption. “ - Rachel Siegel (CryptoFinally), Cointelegraph Magazine
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